Illuminated lettering & logos
Explain whether the letters themselves should appear bright, whether you want a glow behind them, or a combination. Send the logo and a photograph of the mounting surface to make the intended effect clear.

Made around your brief

Use light to give a brand, product or counter a clear focal point. Bespoke illuminated displays and signs combine a physical structure with the colour, depth and placement of the lighting.
An illuminated shopfront needs to read from the street. A retail display needs to draw attention to the product. A decorative counter front can set the mood of an interior. Tell us the viewing distance, surrounding light and the role the illumination should play so the design starts with a clear purpose.
The archive includes illuminated lettering, fitted reception features, display boxes and decorative counter panels. The shape, face material, depth and position of the light source all influence the appearance. We review these details alongside branding, colour and any adjacent joinery or graphics.
Tell us whether the feature will be indoors or outdoors, where power is available and how it can be accessed for maintenance. Brightness, controls, electrical work, weather exposure and any approval requirements need to be resolved for the project. A photograph is a visual reference rather than confirmation of a rating or specification.

Explain whether the letters themselves should appear bright, whether you want a glow behind them, or a combination. Send the logo and a photograph of the mounting surface to make the intended effect clear.
Identify the image, brand or product that the panel should highlight. Include how graphics will be changed and the space available for the structure behind the visible face.
Mark the illuminated areas on a sketch of the counter. Include nearby finishes, cable routes and the panels that need to open for access. See our finished counter and shopfront project.
Explain what should draw attention and what should remain visually quiet. Include the product position, likely reflections and the view from the main customer approach.
A night photograph explains the lighting effect; a daylight photograph explains the face, fixings and surrounding architecture. Share both where possible, together with viewing distance, the available power position and any required switching or dimming.
Agree access to lighting components, power supplies and fixings before the visible panels are finalised. Identify who is responsible for the electrical and installation work. For a wider branding brief, explore signage and graphics.
The archive includes counters with illuminated panels and plinth details. Share the counter design or wider brief so construction, lighting and access can be reviewed together.
Explain the location and exposure conditions. Materials, electrical specification, fixing, approvals and installation requirements must be agreed for that setting.
Share reference photographs and say which detail matters: a bright face, a glow behind lettering, a lit panel or a concealed accent. Include the site in daylight, the viewing direction and power information so the effect can be reviewed for your setting.
For a Norfolk frontage, reception feature or lit display, include photographs in daylight and the intended viewing direction, together with the postcode. For a UK project outside the county, the same information helps establish the setting before the lighting detail is reviewed.
Explain what will be supplied by your electrical or fit-out team, where power is available and how the feature will be accessed later. Include other signs, graphics or joinery in the first brief if they need to meet the illuminated structure.
Explore our Norfolk services and UK project enquiries, or send your project brief.
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Send the wording or product to be highlighted, approximate size, site photographs and preferred effect. Include the location, viewing distance, power position and any control or installation requirements.
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